Delonghi, PrimaDonna Elite

The De'Longhi PrimaDonna Elite Puts Coffee Making At The Palm Of Your Hand by The Tummy Train (Clarisse Panuelos)

The DeLonghi PrimaDonna Elite coffee machines were set behind her on a long table, but they were covered with some cloth to up the surprise factor. Before the curtains were drawn, so to speak, Suzy first introduced the President of Concept Specialist Inc. (the company that is partnered with DeLonghi in the Philippines), Mr. Joseph Hung.
He was very warm and welcoming to us all, and he mentioned that the Philippines had the honour of launching the DeLonghi PrimaDonna Elite ahead of other Asian countries.
This event was so momentous, even DeLonghi’s Managing Director for Asia Pacific, Mr. Paul Accornero, was present. He gave us a little background information on DeLonghi Italy, and everything that it stands for. He told us about DeLonghi’s mission to create things that are emotionally engaging, approachable, and desirable. He shared that these coffee machines are the real deal, designed and assembled at the DeLonghi Factory in Treviso, Italy.
What struck me the most was what Mr. Accornero said about DeLonghi striving for a ‘Better Everyday’. To me it means two things: That life is made better every single day by having DeLonghi in your home, and that the brand itself aims to become better with each passing day. I mean, that’s how they are able to create things like the PrimaDonna Elite isn’t it?

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